Cash Family Ranch Life Learning Center
The Cash Family Ranch Life Learning Center invites families to learn about what happens on a ranch and its connection to our food system. Opened in the National Ranching Heritage Center at Texas Tech University, the exhibits include four programs by NLP that conjure up ranch life through the magic of media.
Services
- Content Development
- Original Production
- Graphic/Visual Design & Development
- 2D & 3D Animation
The orientation theater features a large book with animated illustrations from children's book series Hank the Cowdog. Its author, John Erickson, steps off the page and into real life, introducing the museum experience to visitors as a hologram.
A Cowboy's Life places viewers in the midst of action on the ranch. In a 240-degree, 30-foot x 5-foot theater, they watch as cowboys herd, sort, vaccinate, and brand cattle, as well as train young horses. We originated this film with a 360-degree camera on three Texas panhandle ranches.
Ranch Life projects an animated bird’s eye view onto a low-profile 3D model of a ranch property with building and pastures. Viewers watch miniature cowboys and cattle as a narrator takes them through the seasons of life on the ranch.
Inside a horse barn, visitors encounter a cowboy grooming his horse who talks to visitors. This filmed footage is projected onto a scrim, creating the illusion that they are in the stall.
Photos by Mark Umstot
